tacked on for added marketability, natch), it feels shockingly…reductive. There’s nothing wrong with that per se: She’s done frivolous bubble-gum pop before, and while the timing for a song like this might be perfect for pop radio (with boosters Nicki Minaj and M.I.A. The last time Madonna got divorced, we got “Like a Prayer,” so it’s hard to ignore how decidedly vapid “Give Me All Your Luvin’” is by comparison. After all, what were songs like “4 Minutes” and “Celebration” if not commercials for Madonna Inc.? That might sound cynical, but for the last few years, the Queen of Pop has been peddling a brand, not necessarily art, regurgitating the same themes and images and asking us to continue to consume them, no questions asked.
Indeed, the very title of “Give Me All Your Luvin’” tells you all you need to know about Madge’s primary purpose for continuing to make music today.
I can’t be 100% certain where I was going with that indelible image, but it seems instructive, perfectly encapsulating the essence of Madonna’s music career as she approaches the end of her third decade as a pop star. (Damn, improve) Oh.“Have you ever watched a dog vomit and then immediately lap it up?” That was one of the only notes I made after a demo of Madonna’s new single, “Give Me All Your Luvin’,” leaked last November. If you see us in the club, we'll be actin' real nice If you see us on the floor, you'll be watchin' all night We ain't here to hurt nobody (So give it to me, give it to me, give it to me) Wanna see you work your body (So give it to me, give it to me, give it to me) Oh. If you see us in the club, we'll be actin' real nice If you see us on the floor, you'll be watchin' all night We ain't here to hurt nobody (So give it to me, give it to me, give it to me) Wanna see you work your body (So give it to me, give it to me, give it to me) When Timbo' is in the party, everybody put up they hands I get a half a mil' for my beats, you get a couple gra-a-and Never gon' see the day that I ain't got the upper hand I'm respected from Californ-I-A way down to Japan I'm a real producer, and you just a piano man Your songs don't top the charts - I heard 'em, I'm not a fa-a-an Niggas talkin' greasy, I'm the one that gave them they chance Somebody need to tell 'em that they can't do it like I can If you see us in the club, we'll be actin' real nice If you see us on the floor, you'll be watchin' all night We ain't here to hurt nobody (So give it to me, give it to me, give it to me) Wanna see you work your body (So give it to me, give it to me, give it to me) Could you speak up and stop mu-mumbling? I don't think you came in clear When you're sittin' on the top, it's hard to hear you from way up here Now I saw you tryna act cute on TV, "Just let me clear the air." We missed you on the charts last week - damn, that's right, you wasn't there If s-sexy never left, then why is everybody on my shi-i-it? Don't hate on me just because you didn't come up with it So if you see us in the club, go on and walk the other way 'Cause our run will never be over - not, at least, until we say (Uh)
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